LG SPORTS GROUP
Your partner for Sport in Africa
Passion
Proximity
Trust
Meaning of result




Nelson MANDELA
« Sport has the power to change the world
It has the power to unite people in an almost unique way.
Sport can create hope where there was only despair.
It's more powerful than governments at breaking down racial barriers.
Sport plays on all types of discrimination.
Nelson MANDELA
« Sport has the power to change the world
It has the power to unite people in an almost unique way.
Sport can create hope where there was only despair.
It's more powerful than governments at breaking down racial barriers.
Sport plays on all types of discrimination.
About us
LG Sports is a Sports Marketing Agency, with a branch based in DR Congo (Kinshasa) and another in France (Nice), working in the sports sector both in Africa and internationally.
At the service of sport, its players and rights holders, as well as the economic world, institutions and international sports brands, LG Sports, through its network and privileged relationships at international level and on the African continent in this sector, works daily towards the development of the sports sector and its professionalization as an economic sector in its own right.
Its knowledge of the field, the environment of the sports sector in Africa and its proximity to the main decision-makers, both in the field and internationally, enable it to offer a wide range of services and opportunities to its customers and partners:
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Sales and marketing (media rights, sponsoring, sports marketing)
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Merchandising and sports equipment strategy consulting
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Digital Communication
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Web development
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Sports project management
Our services
Sales and business development
- TV rights sales and management
- Sports marketing and advertising space sales
- Sales strategy development
- Design and sale of sponsorship packages
- Commercial representation of sports brands in Africa
Strategy consulting
- Merchandising and equipment ( tender launch, contractualization, Marketing Mix ( 4 ), Liaison management
- Communication strategy
- Project management
Digital communication
- Creation, management and animation of social networks
- 360° digital strategy
Agence
- Marketing Sportif
- Communication Médias et Digitale
- Web development
Our team
Fiston Mwange Malangu
Managing Director - LG Sports Agency / RD Congo
Managing Director - LG Sports Agency / RD Congo
Lokuli Guy Losendjo
CEO - LG Sports Conseil et Services / France
Lokuli Guy Losendjo
CEO - LG Sports Conseil et Services / France
Hugues Mpaka Bankani
Technical Manager
Our shareholders and investors
From Kinshasa in the DRC to Nice in France, they have contributed to the creation of LG Sports Consulting & Agency through their financial investment.
Our Consultants and Partners
They are photographers, video cameramen, computer graphics designers, film directors, community managers, logistics managers, couriers, in Africa as in Europe, all contributing to the success of our missions and the satisfaction of our customers.
OUR PROJECTS AND CUSTOMERS
Official headquarters
CoWork – Congo WorkSpace 90A Bd du 30 Juin 3ᵉ Etage, Immeuble Paradiso, Appt 3 C/Gombe, Kinshasa, RD Congo
Office annexe :
LG Sports Conseil et Services – France :2, Av, Valéry Giscard d’Estaing, 06200 Nice, ( Quartier Arenas )
Contact us
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